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Photographer: Jodi Jones

 

 

In the late Nineties, as the floaty, placelessness of fast fashion increasingly set the tone for the global garment trade, John Patrick had to ask: Is sustainability still possible? Or just a kludge patching the disconnect between eco-anxieties and offshore realities?

 

In 2004, John Patrick answered that question by launching Organic, his signature fashion label. Organic doesn’t ask either/or; it answers both/and. Beauty and ethics. Green and global. These aren’t binaries of opposition. They’re gradients of possible. Prioritizing organic materials, fair labor practices, and ecological awareness, Organic’s supply chain is a prototype that refines and renders those relationships.

 

Nose-to-tail.

 

For tomorrow.